Jun 25 Finding the balance between standardization and localization of the web content is one of the preeminent dilemmas that companies face when tapping international markets. Rationales for standardization strategy are many including1: Standardization can also lead to development of single and unified brand and corporate identity worldwide.
It focuses on international business risk assessment and develops a model of country evaluation that students can use to analyze international business and market entry decisions in a variety of industries, regions, and countries.
Develop skills in industry analysis 2. Develop skills in global industry analysis. Develop knowledge of franchising and the costs and benefits of expanding globally using franchises versus company-owned stores. Develop skills in international business risk analysis.
Develop skills in country portfolio evaluation and assessment. Suggestions for Using the Case This case has been used successfully in undergraduate, MBA, and Executive MBA classes in strategic management, marketing management, and international Business strategy yum brands.
It can be used in undergraduate courses to develop student skills in industry structure analysis, strategy analysis, and international business risk assessment. The teaching note is designed to give students practice in each of these three areas. Instructors may choose to use the case to discuss only one of these three areas during a single class period or to cover all three areas over two class periods.
The case can be also used for student presentations and projects, especially for projects on country evaluation and risk assessment. This note was prepared by Professor Jeffrey Krug as an aid to instructors to accompany the case Yum!
It is designed to stimulate student discussion, develop student skills in business analysis, and promote creative thinking of alternative approaches to strategy formulation and implementation. No part of this case may be copied, reproduced, stored in a retrieval system, or transmitted in any form without the permission of the author.
Alternatively, it can be used at the end of the semester as a review of industry structure, strategy, and international business strategy analysis. The case is structured around the following themes: The case is best understood after a class discussion of environmental analysis and business strategy.
It is also helpful if students have been introduced to the concept of corporate strategy. The case has enough information to cover one or two sections of class discussion.
If the instructor chooses to cover the case in two sections, one section might be used to conduct an industry analysis. An alternative use of the case involves breaking the class into groups of four to five students and assigning one discussion question to each group at least one class period before the case is presented.
When students return to class the following session, students can be broken into their groups for ten to fifteen minutes, during which time they formulate a response to their assigned question.
The remaining time may then be used for short student presentations. A third use of the case is to ask groups to examine the Latin American market or more specifically the Mexican and Brazilian markets and analyze the costs and benefits of expanding further in Mexico versus expanding into other areas of Latin America such as Brazil.
This also makes a good individual or group writing assignment. It can also be used for a semester paper. The last portion of the case focuses on international business analysis and country risk assessment. In particular, it discusses environmental risks and opportunities associated with international expansion, particularly in Mexico and Brazil.
This section can be used to discuss the 2 risks of doing business in a foreign country, market entry strategies, political and economic risk, and differences in industry structure across countries.Yum! Brands, Inc. to Host Investor & Analyst Day December 5, , Read most current stock market news, Get stock, fund, etf analyst reports from an independent source you can trust.
Yum! Brands, Inc., based in Louisville, Kentucky, has over 45, restaurants in more than countries and territories and is one of the Aon Hewitt Top Companies for Leaders in North America.
The above strategy is a product development-cum-promotion strategy that has put Yum brands on the forefront. True to this statement, Yum Brands are known to frequently come up with new or even advanced products as can be noted at KFC.
Separating the China business would allow Yum to be more focused on a country-specific strategy and give it more flexibility in terms of customizing products to the local market, said Jastrzab at.
Part One Building Competitive Advantage Chapter1 Chapter2 Chapter3 Chapter4 Chapter5 The Basis of Strategy The Strategic Management Process Business and Corporate Strategies tive restaurant business.
Although Yum! Brands is not a familiar name to most customers, its restau-. YUM!’s business model focuses on using local sourcing of ingredients which directly determines the products offered on their menus.
Substitutes The restaurant industry has very strong competition and that is resulting from many restaurants with similar menus.