Google study

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Google study

To find out, we surveyed B2B decision makers about their research and purchase habits. The results debunk a number of widely held beliefs and have major implications for any B2B marketer.

The business-to-business marketplace is changing. While this may not come as a surprise, the way things are evolving might serve as a wake-up call for some brands.

Google study

That's because over the past two years, there have been some rather interesting shifts, not just in how B2B buying decisions are happening, but also in who's responsible for them. This was certainly something the folks at Caterpillar recognized when they launched four new videos for their "Built For It" brand campaign last year.


It's not a secret that the B2B audience is online. On the surface, this isn't much of a change from If we dig deeper, though, we can see that while the percentage of people using digital may have remained the same, what's happening behind the scenes hasn't.

Google partnered with Millward Brown Digital to find out. Approximately 3, B2B researchers were surveyed about their research and purchase habits as well as their use of digital specifically, search, mobile, and video.

In addition, Google analyzed 13 months of clickstream data from Millward Brown Digital's desktop panel. The study, which was fielded inmirrors research fromenabling us to see the shifts over the past couple of years.

The results debunk a number of widely held beliefs and have major implications for B2B marketing strategies. Nearly half of all B2B researchers are millennials Over the past two years, there's been a dramatic shift in the B2B researcher demographic.

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Back inthere was a pretty even mix across age groups.Dance Tonite is an ever-changing VR collaboration with the band LCD Soundsystem and their fans.

Built in WebVR, the project works across platforms–with and without VR–giving users a different role into the experience depending on their device. Search the world's information, including webpages, images, videos and more.

Google has many special features to help you find exactly what you're looking for. Mar 13,  · Laszlo Bock of Google says its study found that a boss’s technical expertise was less important than “being accessible.” Credit Peter DaSilva for The New York Times.

Re:Work - The five keys to a successful Google team

. Indian version of the search engine. Search the web or only webpages from India. Offered in English, Hindi, Bengali, Telugu, Marathi, Tamil, Gujarati, Kannada. Google's data-tracking practices are the subject of a study that found even private web browsing leaves a trace and consumers are being watched everywhere.

Customer Success Stories - Google Marketing Platform

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re:Work - The five keys to a successful Google team