These short, compelling documents detail product releases, event announcements and other newsworthy items a company produces. As CEO of the tech PR firm Cutler Groupit's my job to help take the business dealings of innovative tech startups and turn them into press coverage -- and one of the first steps my team and I take is writing good press releases on our clients' behalf. Indeed, great press releases do more than keep the media and the industry-at-large informed of your company's recent developments.
The result is that I basically wrote Predator: South China Sea in two months. I had more than six months to work on it, but only spent about eight weeks at the computer and writing longhand. In my twenties, I was known to spend six months on a single short story or novella.
Factored into this time span, however, were all of the editing, publishing, nonfiction, and hours spent at a full-time job. These factors helped in writing a novel so quickly for me. However, there were other little tricks and other factors that allowed me to work this fast without sacrificing quality.
For this reason, what I learned really has less to do with writing a tie-in novel than just with having to quickly writing a novel and trying to make sure the quality control is still there.
I hope some of this is useful. This ranges from small stuff to huge stuff. For example, Dave Larsen was my gun and heavy artillery guy, and he came through in a big way.
I think his expertise probably saved me something like 20 hours of work. However, I also had sources for information on a small scale.
Bishop was able to give me info on the rough parts of Bangkok. I have to admit I exercised less and drank more during the two months than is normal for me. However, I still managed to exercise intensely for two-to-three hours three to four times a week and limited the drinking to a couple of drinks a day most of the time.
Eating healthy also helped keep my energy level up. Most of the time, I wrote new scenes in the mornings, revised existing scenes in the afternoons, and spent my evenings on line-edits and rewrites of individual paragraphs here and there.
They should not all be fellow writers.
A good percentage of them should be pure readers, because you are not really looking for the kinds of things a writer may be more invested in than a reader. Writing-Related 1 Make sure your initial synopsis is detailed enough that you can divide it into chapters when you start the actual writing, and, if possible, make sure at that point that you have a one- or two-line description of the action for a particular chapter or scene.
Know going into the writing for a week exactly what each scene is supposed to do and why. If you know that, you will find it is still possible to be highly creative and surprise yourself in the individual scenes.
Perhaps I should clarify in that I just needed to know the action that would occur, more than anything else. The layering process, otherwise, will take too much time. I know it sounds paradoxical, but it turned out to be a very effective way for me to generate depth of character, almost like having some of the work done for me, but not all of it.
In the novel, there is a character named Horia Ursu, the same name as one of my Romanian editors. Horia is a dear, dear friend who I correspond with via email and who Ann and I have met twice. We have spent perhaps a total of seven days together. With Horia, there is a space there, a lack of knowledge in certain ways, that allowed me to create a very entertaining character in the novel by riffing off of what I did know and then filling in and making up details.
I used this technique with at least three characters in the novel and it worked extremely well. Usually, thinking about character would take a lot more than two months—it, along with structure, would be the biggest impediments to finishing a novel in such a short time.
But, with the help of these real people who are my friends, by literally invoking them through using their names, I was able to find an effective shortcut.
The quickest way to make sure a scene is truly dramatic is to make sure that the character with the most at stake is the viewpoint character. It soon became clear this would not work in the short term.Follow these eight tips to write a great press release that will make your company look professional, accessible and attractive to writers looking for stories.
1. Grab attention with a good headline. The beginning of a press release -- just as with a magazine article, book or promotional pamphlet -- is the most important.
Watch out Jeff, too many posts like this and you’re going to put a couple of writing seminars I can think of out of business. Congratulations on finishing the book, .
How to Write Perfect Press Releases [Steven Lewis] on regardbouddhiste.com *FREE* shipping on qualifying offers. Mentions in mainstream media sell products and build reputations. Stories might go viral on Twitter or YouTube but for a lot of people a story still isn't real until they've read it in a newspaper or seen it on the TV.
The good news is that the media is hungry for good stories.
Jun 13, · How To Write A Press Release. If your headline is not good, your email won't be opened. To summarize, here’s what everyone needs to know about writing a press release. Nov 10, · How To Write a Press Release, with Examples.
Share; Tweet you may want to spend the extra money to get a reporter to write the press release. Any good reporter will make the release look like.
How to really write a press release (that actually sells books), plus some free PR templates. There’s some useful tips about writing a press release on publicityinsider.
There are several good examples on the bottom of this Lulu thread.