Segmentation of bajaj

P University has successfully completed his project under the guidance of Ms. All industries need to constantly add more attributes and features which consumer wants in two wheelers of their company. In context company had to adopt more innovative and consumer friendly attributes so that there product should be more popular among the customers.

Segmentation of bajaj

Bajaj confirmed that a cc Pulsar is not in the making. He also revealed that the new Pulsar range and Avenger series would be unveiled inwhich is when the new emission norms are scheduled to come into effect.

Segmentation of bajaj

Even the V12 did not achieve the targets set by the brand. In fact, not a single unit of the V12 was sold in July while the year-on-year sales of the V15 tumbled by 78 percent. He also added that there are no plans to stretch the Platina range into the cc segment as it will dilute the brand.

This statement comes as a surprise as a unit of the Bajaj Platina was spotted during road tests back in August The test mule donned a badge on the rear panel and came equipped with a front disc brake.

Speaking about the potential in the cc segment, Bajaj said: If you have 20 percent share there, it gives you a considerable number. Certainly we are missing out on a big slice and we have to make up for that with a new brand which we are working on We are not vacating this segment.

We are working on a new product and will cover it up. Details are minimal at the moment as Rajiv Bajaj did not talk much about the new motorcycle brand.

Bajaj Platina - Image gallery

With new emission norms scheduled to come into effect fromBajaj may pull out an all-new cc motorcycle. Rajiv Bajaj added that there are no plans to bring the Platina range into the cc segment as it would dilute the brand.

It was the most sold cc motorcycle in the Indian market in FY, registering a year-on-year growth of over 27 percent.La famille des trails, quelle immense fratrie Au sein de laquelle, comme dans chaque cercle familial élargi, on croise toutes sortes de caractères.

Et . Segmentation, targeting, positioning in the Marketing strategy of Bajaj Electricals – Since the company is operating in a large number of products categories so clearly defining the population characteristics will help Company to align its strategy for customer acquisition.  Segmentation and Target Market Paper MKT/ Segmentation and Target Market Paper “Marketing segmentation and targeting are particular important for finding customers that are the best match for a business’s products and services” (Suttle, , ¶ 2).

“KnowledgeNet Enterprises LLC is an industry leader in IT and business skills training” (KnowledgeNet, , ¶ 1). Bajaj Auto SWOT analysis is covered on this page along with USP & competition.


It also includes Bajaj Auto's segmentation, targeting & positioning (STP) along with tagline & slogan. Speaking about the potential in the cc segment, Bajaj said: We are missing out on mid segment cc, I think it’s about lakh bikes a month.



Uploaded by. Ram Kannan. In the scooters segment Bajaj is the market leader, Hero Honda is the market leader in the motorcycles segment and in the segment of mopeds, TVS controls the major chunk of the market.

Most Indian players in the two-wheeler industry had been into some kind of strategic.